Answers to our most frequently asked questions are just one click away
redeemacode is an innovative online platform which enables businesses and organisations to efficiently and effectively engage with their audiences, to deliver strategic promotions and marketing campaigns, using digitally delivered content.
Emails and messages, originating from redeemacode, typically show the brand identity of our involved Affinity Partner, identifying who we are acting on behalf of in sending the communication, and contain a secure link to our own dedicated servers. The secure link is unique to each individual recipient, and is programmed to enable them to receive - or claim - the reward they're entitled to.
redeemacode is not a retail company, and we do not enter into contracts of sale with individual consumers. We provide our services exclusively to non-personal legal entities, corporations, firms etc and government agencies. We do not charge recipients for the rewards that we send, nor do we levy any delivery surcharges, all of the involved costs are met by our Affinity Partners.
Redeemacode's Affinity Partners are the businesses and organisation that we act on behalf of, in the provision of rewards and benefits. These partnerships are formed based on our ability to provide audiences with access to particular products and digital services, or in providing certain technological solutions. Where necessary we share limited personal data with an Affinity Partner to enable us to fulfil these requirements but, only with the involved individual’s explicit consent and, only in accordance with our legitimate business interests. Any data shared is subject to strict confidentiality and data protection agreements. If you have any questions about how data is handled between us and an Affinity Partner, please contact us at privacy@avinity.com.
When we’re notified by an Affinity Partner that you're entitled to a benefit, you’ll be sent an email detailing how you can claim your reward. This email will be sent to the email address you gave the Affinity Partner during your sign-up process so be sure to check that inbox. The email will contain a link which is unique to you, and detail the reward(s) your entitled to, and it will clearly state the date by which you must make your reward selection! When you act on the link you’ll be directed to our secure webpages so that you can finalise your reward choice and, if necessary, provide us with the information we need to deliver it to you.
Our webpages will present you with the item(s) to which you are specifically entitled, and will provide you with any simple on-screen instructions that you need to follow
You may be asked to confirm your nominated address to receive delivery of your reward, or make a final selection from options presented. Alternatively, for security you may be asked to confirm details previously given to the Affinity Partner. Once we have the information necessary we’ll send an email in acknowledgement, and then organise to send your reward to your nominated address. It's that simple!
If your choice involves a digital Gift Card then this will be displayed online in 'real-time', or sent to the email address you provide within three [3] working days. If your reward involves a physical product then we will arrange for this to be delivered to the postal address you provide, by our logistics partners. Please allow up to twenty-eight [28] days for delivery of goods.
For digital Gift Cards, please note that the web pages and/or the issuance email you’ll receive will contain the necessary redemption instructions telling you exactly how to use the digital Gift Card. Please note, each retailer's digital Gift Card is subject to its own terms, conditions and exclusions such as where it can be used, expiration dates or regional restrictions.
Confirmation of your reward entitlement will only be provided once any necessary validation process, or applicable eligibility period, has been completed. In most cases this takes 30 days. You’ll then be sent an email detailing how to claim your reward. This email will be sent to the email address you provided during your sign-up process so be sure to check that inbox. The email will contain a link which is unique to you, and your reward entitlement, and will detail the date by which you must make your reward selection! When you act on the link, you’ll be directed to our secure webpages to make your reward choice and to provide the information we need to get it to you.
We’ll organise to send your reward to the address you give us during the reward selection process. If your choice involves a digital Gift Card then, this will be sent to the email address you provide within three [3] working days. If your reward is a physical product then we will arrange for this to be delivered to the postal address you provide by our logistics partners. Please allow up to twenty-eight [28] days for delivery.
For digital Gift Cards, the issuance email you’ll receive will contain the necessary redemption instructions telling you exactly how to use the digital Gift Card. It will also provide information on the T&Cs applicable to the Gift Card, published by the issuer.
If your choice involves a digital Gift Card then, this will be sent to the email address you provide within three [3] working days. If your reward is a physical product then we will arrange for this to be delivered to the postal address you provide by our logistics partners. Please allow up to twenty-eight [28] days for delivery.
This email will be sent to the email address you provided during your sign-up process so be sure to check that inbox. The email will contain a link which is unique to you, and your reward entitlement, and will detail the date by which you must make your reward selection! If you do not act on the link by the notified expiry date then, unfortunately the link will expire and will no longer be usable. We are unable extend the validity of reward links and, we cannot reissue emails or create new links with alternative claim periods.
AnWhen a reward entitlement is validated and any qualifying period completed, we’ll issue an email to the email address provided during your sign-up process confirming your reward eligibility. That email will contain a link which is unique to you, and your reward entitlement, and will detail the date by which you must make your reward selection! If you do not act on the link by the notified expiry date then, unfortunately the link will expire and will no longer be usable. Not acting by the links expiry date means that you will lose your entitlement to a reward. We are unable extend the validity of reward links and, we cannot reissue emails or create new links with alternative claim periods.
If your choice involves a digital Gift Card then, this will be sent to the email address you provide within three [3] working days. If your reward is a physical product then we will arrange for this to be delivered to the postal address you provide by our logistics partners. Please allow up to twenty-eight [28] days for delivery.
The rewards which you are entitled to will have been decided upon by the Affinity Partner and will have been detailed during your sign-up process, and form part of any associated contract. Unfortunately, we cannot change rewards for alternative items or exchange for cash, or a cash equivalent, in any circumstances. The link which allows you to claim your reward is unique to you and is programmed for your personal reward entitlement. It can only be used once, to make a single selection from the available rewards. Once you have chosen your reward, provided us with appropriate delivery details, and confirmed that all details are correct, your choice is locked.
The link which allows you to claim your reward is unique to you, and your reward entitlement. It can only be used once, to make a single reward selection. Once you have chosen your reward, provided us with appropriate delivery details, and confirmed that all details are correct, your choice is locked. Unfortunately, you are unable to change that record once the confirmation check is made. The email address you submit will be the email address we’ll use to automatically send a digital Gift Card to. If you need to change the delivery address for a physical product please contact enquiries@redeemacode.com. Please note, we will require proof of identity in order to make any changes.
Please check your junk email and spam folders. We send out our eligibility confirmation emails, detailing who has rewarded you and providing information on how to claim your reward entitlement, from noreply@redeemacode.com
On the email you receive providing your digital Gift Card you'll find the expiry date clearly detailed, together with a link to any applicable T&Cs published by the issuer. Each Gift Card may have a different period of expiry but, don't worry, all of the Gift Cards we issue give you at least six [6] months to use them!
No worries, please contact us at enquiries@redeemacode.com providing us with details of your digital Gift Card and we’ll take a look for you.
If it's still valid and it's prior to its expiry date, simply contact us at enquiries@redeemacode.com and we'll get it resent to you.
If your physical product reward is visibly damaged when the carrier arrives, please do not accept the delivery. Note on the delivery company’s consignment sheet that the item is ‘Damaged’ and that it is rejected, along with a brief description of how or where the item has been damaged. If you do happen to accept the delivery and then discover the reward is damaged please do not use the item and report to us at enquiries@redeemacode.com within 48 working hours.
All of the physical rewards that we supply are supported by a manufacturer’s warranty (subject to registration, if necessary), details of which will be provided in accompanying documentation. If you have a problem with the product in the first 28 days following delivery then, please contact us at enquiries@redeemacode.com. If you have a problem with the product after 28 days have elapsed then, please follow the manufacturer’s warranty procedure.
The basis on which you become eligible for a reward will be advised to you by the Affinity Partner, during your sign-up process or as part of the applicable Terms and Conditions. You will be told of any qualifying criteria, actions or behaviours that need to be completed, any cooling-off period that applies and timescales involved. In most cases this will take up to 30 days. We are unable to query the status of your eligibility until these criteria have been met. Obviously, we’d only expect to be notified by the Affinity Partner if you are confirmed as entitled to a reward so, we may need to refer you back to the Affinity Partner for assistance.
We act on behalf of our Affinity Partners who offer rewards, incentives and gifts in attachment to a contractual sign-up, when they’re awarding competition prizes or possibly recognising customer or employee loyalty. Those businesses notify us of your reward entitlement once any necessary validation process, or applicable eligibility period, has been completed so that we can make the arrangements necessary to get the reward to you. In most cases this takes the Affinity Partner about thirty [30] days. You’ll then be sent an email detailing how to claim your reward. This email will be sent to the email address you provided to that business so be sure to check that inbox. The email will contain a link which is unique to you, and your reward entitlement, and will detail the date by which you must make your reward selection! When you act on the link you’ll be directed to our secure webpages to make your reward choice and to provide the information we need to get it to you
We act on behalf of our Affinity Partners who offer rewards, incentives and gifts as an attachment to a contractual sign-up, when they’re awarding competition prizes or possibly recognising audience loyalty. We offer access to a wide portfolio of digital content and physical product ranges, together with various technology solutions, that offer convenience and peace-of-mind to successfully completing reward activations. We will have been asked to communicate with you through one of these partnerships and, our role is simply to ensure that you receive the reward to which you are entitled.
We securely store any data that you provide to us, exclusively to comply with the legal obligations associated with your entitlement and, to ensure you receive the reward you are eligible for. We will not use your data for any other purpose. All Personally Identifiable Information (PII) we receive or collect is held encrypted in our systems for transactional reference only as long as appropriate. We only collect essential data. Once reward links expire, we will store your email address for a further 12 months to allow us to support any queries. After this period, all email addresses and associated records will be automatically deleted.
Please use our Contact Us feature, or email us at enquiries@redeemacode.com, and we will make our best effort to provide support (though we might need to refer you to the Affinity Partner that has asked us to communicate with you). We usually reply within 48 business hours.
redeemacode.com is an online reward and recognition portal operated by Avinity Limited, Unit 7 Treadaway Tech Centre, Treadaway Hill, Loudwater, High Wycombe, Buckinghamshire, HP10 9RS, United Kingdom.
1. Introduction
Avinity Limited (“we,” “us,” “our”) is committed to protecting your privacy. This Privacy Notice explains how we collect, use, store, and protect your personal data when you use our website.
2. Who We Are
Redeemacode.com is an online reward and recognition portal, managed and operated by Avinity Limited, a company registered in England and Wales, company registration no. 12834467 whose registered office is at Unit 4 Treadway Tech Centre Treadway Hill Loudwater High Wycombe Buckinghamshire HP10 9RS. Avinity Limited is a constituent company within the Luri Group of companies (https://lurigroup.com/).
3. What Data We Collect
We may collect the following types of personal data:
(i) Name, email address, phone number(s), and postal address
(ii) IP address and device information
(iii) Details of your interactions with our website and services
4. How We Use Your Data
We use your data for the following purposes:
(i) To provide and improve our products and services
(ii) To communicate with you about updates, offers, and marketing (if you have opted in)
(iii) To improve our website and user experience
(iv) To comply with legal and regulatory obligations
If you have previously agreed to us using your personal information for marketing purposes, you may change your mind at any time by writing to us at privacy@avinity.com.
5. Legal Basis for Processing
Under UK GDPR, we process personal data based on:
(i) Consent (when you opt into marketing communications)
(ii) Contractual necessity (to provide services you request)
(iii) Legitimate interests (for website functionality and service improvement)
(iv) Legal obligations (for compliance and regulatory requirements)
6. Data Sharing & Transfers
We do not licence, sell or share your personal data with third parties for marketing purposes. However, we may share your data with:
(i) Service providers assisting in website functionality and communication
(ii) Regulatory authorities, if required by law
(iii) Affinity Partners, where applicable
(iv) All personal data is stored within the UK and the European Economic Area (EEA). If we have cause to change our practises, and if we need to transfer your data outside the UK/EEA, we will notify you and ensure appropriate safeguards are in place.
7. Data Retention
We retain personal data only for as long as necessary for the purposes outlined in this policy or as required by law.
8. Your Rights
Under UK GDPR, you have the right to:
1. Access the personal data we hold about you
2. Request correction of inaccurate or incomplete data
3. Request deletion of your data (subject to legal obligations)
4. Restrict or object to data processing
5. Withdraw consent for marketing communications
6. Request data portability
7. Lodge a complaint with the Information Commissioner’s Office (ICO)
To exercise any of these rights, please contact us at privacy@avinity.com.
9. Security Measures
We take data security seriously and have implemented appropriate technical, physical, and organizational measures to protect your personal data from unauthorized access, alteration, disclosure, or destruction. These measures include encryption, access controls, regular security audits, and staff training on data protection best practices. We continuously review and update our security protocols to address emerging threats and ensure the safety of the information we collect online.
10. Use of Cookies
A cookie is a small file which asks permission to be placed on your computer’s hard drive. Once you agree, the file is added, and the cookie collects unique information that can help analyse web traffic or let you know when you visit a particular site or identify the selection of a specific product for redemption. Cookies allow web applications to respond to you as an individual. Generally, this can allow a web application to tailor its operations to your needs, likes, and dislikes by gathering and remembering information about your preferences.
Our site uses Strictly Necessary Cookies i.e. those essential for the operation of the website to distinguish you from other users of our site, to ensure you are authenticated for access and to enhance website service and functionality. We do not use cookies for analytics, tracking, or marketing purposes.
Once the data has been used, and/or the session expires then the data is removed from the system. Please be assured a cookie in no way gives us access to your computer or any information about you. You can choose to accept or decline cookies, and you can manage your cookie preferences in your browser settings. Disabling cookies may affect website functionality.
11. Links to Other Websites
Our website may contain links to external websites. Once you have used a link to leave our site, you should note that we do not have any control over other websites. We are not responsible for the privacy practices of these sites and encourage you to exercise caution and review their privacy policies.
12. Affinity Partners
An Affinity Partner is a business or organisation with whom we collaborate to offer exclusive products, services, or benefits and incentives to specific audience groups. These partnerships are formed based on our ability to provide specific solutions to industries, or customer bases. Where applicable, we share limited personal data with Affinity Partners to facilitate these offers, but only with the involved individual’s explicit consent or in accordance with our legitimate business interests. Any data shared is subject to strict confidentiality and data protection agreements. If you have any questions about how your data is shared between us and an Affinity Partner, please contact us at privacy@avinity.com.
13. Changes to This Privacy Notice
We may update this Privacy Notice periodically. Any changes will be posted on this page, and where necessary, we will notify you by email.
Contact Us
If you have any questions about this Privacy Notice, please use our Contact Us form or email us at privacy@avinity.com.
LURI Limited and its’ group of constituent companies including Avinity Limited, Greentech Distribution Plc, and KTM Online Ltd ("LURI Group"), trade globally but primarily with well-established markets, traders, businesses & consumers throughout the UK, Europe, the Middle East, Far East & the USA. Further information on the Luri Group can be found at: https://lurigroup.com.
It is the objective of the LURI Group to ensure that our process of engagement with new & existing suppliers maintains compliance with Anti-Slavery legislation of the day.
LURI Group conducts business in line with UK law & internationally accepted codes of practice. Under NO circumstances will LURI Group or its constituent companies or its group employees conduct business where any form of forced labour environments might exist.
LURI Group does everything within its capability as an SME to assess its customers & suppliers via formal audits, snap visits & questionnaires to ascertain & confirm that no ill-treatment or enslavement of personnel or their suppliers exists.
Due diligence processes:
We operate strict procurement processes, ensuring suppliers comply with all applicable laws and standards, including those which relate to the Modern Slavery Act
We expect our suppliers to have suitable anti-slavery and human trafficking policies and processes in place within their own businesses and to cascade those policies to their own suppliers
We have an ongoing analysis of assurance information from existing suppliers and partners and these are followed up where relevant or possible
We expect LURI Group’s personnel who are directly involved with the procurement process of the products to follow the advice and guidance in relation to the Modern Slavery Act set out in the due diligence process
We have added a specific item relating to the Modern Slavery Act to the agenda of the management meetings with suppliers enabling us to be kept informed of any changes
We include appropriate terms in our contractual documentation, obliging suppliers and contractors to comply with the Modern Slavery Act and reserving the right for LURI Group to audit suppliers and contractors, where we consider it appropriate
We encourage staff to identify and report any potential breaches of LURI Group’s anti-slavery policy statement
Whistle blowers are protected through our confidential reporting process
The above procedures are designed to:
Reduce the risk of slavery and human trafficking occurring in our business and supply chains
Identify and assess potential risk areas in our business and supply chains
Monitor potential risk areas in our business and supply chains
Provide adequate protection for whistle blowers
Note – If you hold information that could lead to the identification, discovery and recovery of victims in the UK, you can contact the Modern Slavery Helpline on 08000 121700
This statement is made pursuant to section 54(1) of the Modern Slavery Act 2015 and constitutes LURI Group’s slavery and human trafficking statement at the time of the publication of the Ethics Policy of which this is a sub set policy and has been approved by the Board of Directors.
1st March 2025
Richard Crawley
Director